AI Video Startup Higgsfield Hits $1.3B Valuation in Less Than a Year

In the fast moving world of artificial intelligence, speed is everything. Few startups show this better than Higgsfield, an AI powered video creation platform that has reached a 1.3 billion dollar valuation less than a year after launching its product.

The company recently secured an additional 80 million dollars in funding, expanding its earlier Series A round to 130 million dollars. This milestone places Higgsfield among a very small group of AI startups that have scaled users, revenue, and valuation at an exceptional pace.

A Founder With a Proven Track Record

Higgsfield was created by Alex Mashrabov, a former Snap executive who previously led the company’s generative AI efforts. Before joining Snap, Mashrabov co founded AI Factory, a startup Snap acquired in 2020 for 166 million dollars.

This background matters. Investors are often cautious with first time founders, but Higgsfield entered the market with leadership that had already built, scaled, and successfully exited an AI company.

What the Platform Does

Higgsfield offers a tool that allows users to generate and edit videos using artificial intelligence, primarily for social media and digital marketing purposes.

The platform is widely used by content creators, marketing teams, brands running social campaigns, and agencies producing large volumes of video content.

As short form video continues to dominate attention across social platforms, Higgsfield positions itself as a way for teams to produce content faster, at lower cost, and at scale.

Growth That Turned Heads

The numbers behind Higgsfield’s rise explain why investors are paying close attention.

The platform has reached over 15 million users in just nine months. It is currently operating at a 200 million dollar annual revenue run rate. Revenue doubled from 100 million dollars to 200 million dollars in roughly two months. 

Just five months after launch, the company had already crossed 11 million users.

According to Higgsfield, this pace of growth exceeds the early trajectories of companies like Zoom, Slack, and OpenAI, placing it in a rare category of hypergrowth startups.

Moving From Experimentation to Business Use

Like many generative AI platforms, Higgsfield has faced criticism over how its technology has been used. 

One controversial video created with the platform went viral late last year and attracted significant backlash.

Despite this, the company is intentionally repositioning its product. Higgsfield now emphasizes that its strongest adoption comes from professional social media marketers and brand teams. 

This shift signals a move away from casual experimentation toward real business workflows.

At the same time, many creators continue to showcase fashion focused projects, cinematic storytelling, and high quality brand visuals built with the platform.

Why Investors Are Backing Higgsfield

Higgsfield’s valuation is not driven by hype alone. It reflects what investors now prioritize in AI startups.

The company demonstrates early and significant revenue, clear professional use cases, and products tied directly to business outcomes.

Video has become one of the most powerful tools for customer acquisition, advertising, and brand storytelling. 

Higgsfield sits directly at the center of that demand.

The Bigger Signal to the AI Market

Higgsfield’s rapid rise sends a clear message to founders and investors alike. AI platforms that control creation, speed, and distribution, especially video, are becoming core infrastructure rather than experimental tools.

The future of AI is not only about better models. It is about owning the workflows businesses rely on every day.

For Higgsfield, that strategy appears to be paying off quickly.