MacPaw is a software company that builds applications and technologies for Apple devices. Its portfolio includes Eney, an AI assistant designed to understand what users are doing and automate tasks across Mac applications; CleanMyMac for cleaning, optimizing, and protecting Macs; CleanMyPhone for AI-powered photo organization; Moonlock for Mac cybersecurity; and Setapp, a subscription marketplace for Mac and iOS applications. MacPaw also develops underlying AI technologies such as Elix, an on-device AI runtime, and Mnemos, an on-device memory layer for AI assistants. Its products combine artificial intelligence, automation, system management, cybersecurity, and software development technologies.

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