Loamly is a modern web analytics tool built for the AI era, designed to help businesses understand how AI assistants influence discovery and conversions. Traditional analytics tools like Google Analytics often label AI‑driven visits as “direct” because chatbot referrals don’t include standard referrer headers. Loamly solves this by detecting traffic referred by major AI platforms (including ChatGPT, Claude, Perplexity, and Gemini) using cryptographic verification, behavioral analysis, and AI‑specific signals.

The platform provides a dashboard view of AI visibility, showing which AI engines mention your brand, how often they send visitors, and how that traffic compares with other sources like search engines. It also offers revenue attribution by linking AI traffic to CRM or sales outcomes, intent classification of visitors (e.g., research, comparison, purchase), and actionable recommendations to boost AI‑based discovery (“Generative Engine Optimization” or GEO). Loamly is privacy‑first, GDPR‑compliant, and installs easily via a single analytics script that works alongside existing tracking setups.

$29/month