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In 2016, Selar wasn’t a startup with a grand master plan to dominate Africa’s creator economy. It was just an idea. No pitch deck. No market thesis. No “this is how we’ll win” roadmap. Just one simple belief from founder Douglas Kendyson: People don’t just want to consume content sometimes; they want to support the people who create it.
In a moment that felt bigger than fintech, Nigerian payments powerhouse Flutterwave lit up the New York Stock Exchange (NYSE), and the reaction back home was electric. For many Nigerians watching online, seeing their own company’s name on the trading floor screens wasn’t just news… it was proof that Africa’s tech dreams can play on the world’s biggest financial stages.
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