₦18 Billion Later: How Selar Quietly Became One of Africa’s Biggest Creator Economy Pay Machines
In 2016, Selar wasn’t a startup with a grand master plan to dominate Africa’s creator economy. It was just an idea. No pitch deck. No market thesis. No “this is how we’ll win” roadmap. Just one simple belief from founder Douglas Kendyson: People don’t just want to consume content sometimes; they want to support the people who create it.
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