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For years, people have argued about whether ChatGPT is replacing Google. Now, the European Union has given that conversation a very interesting twist. The EU has officially classified ChatGPT as a “Very Large Online Search Engine.” Yes, legally, under Europe’s Digital Services Act, ChatGPT now falls into the same broad regulatory category as major online search services. But there is an important catch.
For months, Google’s AI-generated images, videos, and music have come with something users could not easily escape: a visible watermark. Now, Google is changing that. The company has announced that users will soon be able to turn off the visible watermark on AI-generated content, giving creators a cleaner final product without completely removing the technology Google uses to identify AI-made media.
Imagine asking Google to plan your weekend barbecue... Instead of giving you a recipe and leaving the rest to you, it builds your shopping list, fills your grocery cart, suggests a flyer design for your event, creates a party playlist, and sends everything to the apps you already use. That is exactly the future Google is building.
Have you ever looked at an online ad and wondered... "Was this created by a real designer or by AI?" Soon, you won't have to guess. Google has just announced a major transparency update that will let users know when artificial intelligence has been used to create or edit advertisements across Google Search, YouTube, and Discover.
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